- growth vector matrix
- in corporate planning, the idea developed by Igor Ansoff in the 1960s that a company can grow by increasing its market share with its existing products, by introducing new products into the same market, by introducing its existing products into a new market, or by Diversifying (= developing new products in new markets):
• The growth vector matrix indicates the directions a company can move in relation to its current product-market position.
* * *growth vector matrix UK US noun [C] MARKETING
Financial and business terms. 2012.